Social commerce is a hot topic these days and - especially if you have a product-based business - you might be wondering whether you should be planning for it to be part of your marketing strategy. Therefore, I thought I'd do a bit of research into some digital marketing statistics and try to work out how it looks like this area will develop in the near future.
Here's what we will look at in this post:
- The potential of social commerce
- How it is working on Pinterest already
- The top research avenues of social media users (Facebook)
- The main online purchase drivers
However, let's first take a quick look at exactly what we mean by the term 'Social Commerce' (for the purposes of this post anyway).
Working definition of Social Commerce
Obviously we are all used to products being heavily advertised through social media - however, in this post we are not talking about products simply being advertised on platforms such as Facebook or Twitter. What we are looking at here is the possibility of users being able to complete their transactions without leaving the platform.
So, the term Social Commerce refers to social networks having checkouts built in to them so that users do not have to go elsewhere in order to complete their purchase.