Lead Generation And Conversion - 3 Important Steps, The Second Is Crucial

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Clearly, lead generation and subsequent conversion is crucial to the success of marketing campaigns....

Should You Be Planning For Social Commerce? Let's See What The Statistics Say

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Social commerce is a hot topic these days and - especially if you have a product-based business - yo...

How Marketing Automation Helps Below-the-Line (BTL) and Through-the-Line (TTL) Marketing Campaigns

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Marketing automation is an extremely valuable tool in your marketing arsenal - even if you are unsur...

Digital Marketing Statistics - Content And Social

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This post is part of my series on Digital Marketing statistics, this entry being focused on content ...

Telemarketing Tips For Successful Telephone Based Campaigns

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Telemarketing can still be a very effective way of generating business - you just have to make sur...

BANT - Definition, Examples And Whether It's Still Useful

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The term 'BANT' relates to a common method of qualifying a prospect or a lead. Here is a qui...

SWOT, PEST and PESTLE - Do You Know The Difference? Definitions, Examples And A Free Template

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SWOT, PEST and PESTLE - do you know the difference? If not, it could be the missing ingredient for ...

SMART Goals and Objectives - Definitions and Examples For Marketing Plans

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SMART planning can make the difference between a super effective marketing strategy and a failed one...

Using Purchased Lists For Email Marketing - Do They Work? Case Study

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Using purchased lists for email marketing is one of the more dubious areas of promoting your small b...

Getting Started With Marketing Automation - Uses, Benefits And Examples

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Marketing automation and its associated benefits can very likely make your professional life a lot e...

Online Advertising That Guarantees Your Message Is Seen And Understood

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Online advertising can be a bit of a minefield for anyone just starting out. There are many reasons ...

Owned Media, Paid Media And Earned Media - Definitions And Examples

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First, what do we mean by the term 'Media'? Just to quickly clarify what we mean by 'm...

Small Business Marketing Plan - Part 3 of 3: Example Strategy Design

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Designing a marketing strategy for your own business. As you will have read in the first part of ...

Small Business Marketing Plan - Part 2 of 3: Useful Applications

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Important apps to power your new sales and marketing strategy. Think of these apps as marketing ...

Small Business Marketing Plan - Part 1 of 3: Potential Methods

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Introduction. Small business marketing planning can be daunting. If you are like most entrepreneur...

Retargeting - A Starter Guide For Small Businesses And Startups

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A Quick Definition Of Terms Before we start, it might be useful to quickly clear up the two defini...

Email Marketing Blooper - Make Sure You Learn From This Huge e-Marketing Mistake

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Email marketing is an excellent weapon in your overall marketing arsenal - if used correctly. Howeve...

FMCG And Capitol Goods (CoPS) - Definitions, Examples And Differences

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FMCG's and Capitol Goods (CoPS) - do you know the difference? And what about Consumer Durables? ...

8 Things Your Small Business Website Says When You're Not Looking

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Clearly, every time someone visits your website, they'll be given an instant impression of you a...

Repeat Business - Here's How To Make It Happen

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Winning repeat business is - without doubt - the most cost effective and efficient way of adding to ...