Here is the actual graphic, it should hopefully give you a helping hand as you go about putting together your social media marketing strategy.
Most Interesting Points From A Small Business Perspective
- "40% of Twitter users rarely post but use it to consume content" - this makes it a great place to promote your content-based, lead nurturing campaigns
- "34% of companies have generated leads on Twitter" (by doing the above?)
- "55% of users access Twitter through a mobile device" - important to make sure content is optimised for mobile then
- "Social media sharing became the second most important factor is search rankings, surpassed only by strong content" - interesting, sounds a bit loaded but it's worth a detailed look to find out exactly how this was defined
Thanks for reading,
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The Revenue Builder Blog is a small business marketing strategy and tips blog designed to help small business owners and startups maximise sales revenue.