So, here goes with an attempt to answer the following question - should you handle your own marketing process, or outsource it to a freelancer or agency?
First of all, let's have a look at what the overall in-house vs outsourced situation is amongst small businesses at the moment. The figures below are from a survey of 500 small businesses based in the UK conducted by Wix.com.
How Many Small Businesses Handle Their Own Marketing Processes?
According to the study by Wix.com, here are the key numbers:
- 31% of small businesses handle their own online marketing
- 34% of small businesses also handed their own PR
- 39% of small businesses handled their own website
- 58% were willing to use a DIY website builder or blog to promote their business
- 31% were willing to use free directories for marketing purposes
- 15% said they would use (or had used) free email marketing services to cut costs
- 26% were willing to use free calling or texting services
So, all in, we can say that around a third of small businesses handle their own marketing processes (on average) in one way or another. The question is, should you be one of them?
The Reality Of Handling Your Own Marketing Processes
There are a few things you should consider when deciding whether or not you should take care of your own marketing strategy in-house. Here are a few of the most important ones:
- Do you have enough time to allocate to it?
- Are you tech savvy enough to run various marketing software and applications (most are as easy as operating Microsoft Word)
- Are you creative enough to put together compelling marketing campaigns?
- Are you willing to spend time learning about new marketing processes as and when needed?
- It will save you money - no agency or freelancer fees
- You have full control over what happens - no dodgy link-building by an outsourced freelancer, for example
- Your message will probably be more authentic - no-one should be able to market a business better than the owner
- It requires time - something that is often in short supply for small business owners
- It requires a bit of creativity - not loads, but you have to be able to put together compelling, interesting and useful content at minimum
- It requires confidence - your success will ultimately depend on how successful your marketing is and how many sales you make
- Design your overall strategy yourself - think about who you want to target and the message you want to deliver to them
- Find out what individual processes to need to achieve this - think PPC, social media, email marketing etc
- Do what you are comfortable with yourself - outsource the rest to a freelancer, whom you can normally hire by the hour (sites such as Odesk and PeoplePerHour are great for this)
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The Revenue Builder Blog is a small business marketing strategy and tips blog designed to help small business owners and startups maximise sales revenue.