Should You Make Your Own Website Or Outsource It To A Freelancer / Agency?

Making your own website is easy nowadays - there are plenty of DIY platforms available that allow you to create a professional site for your business. Whether you want to set up a blog, a lead generation site, a company 'brochure' site or an e-commerce site, there's no shortage of options.

So, with all of this choice available, the question is; 'Should you make your own website, or should you outsource it to a freelancer/agency?' Here are a few things to think about as you go about making your decision.



Should You Make Your Own Website Or Outsource It To A Freelancer/Agency?


If It Goes Well, Here Are Some Of The Benefits Of Making Your Own Site

One of the biggest benefits of designing your own website is that it's much lower in cost compared to going with a freelancer or agency. For example, you could purchase a monthly site builder package from someone like GoDaddy or One.com for just a few dollars per month. Realistically, you could purchase a package containing all of the following and spend no more than $50/$60 over the year:

  • A custom web domain
  • Hosting for your site
  • A DIY site builder package

This would give you all you need to start and finish your new site build. So, assuming that the build goes well, you will have saved yourself a lot of money in agency/freelancer fees.

Skill Learning

Another benefit of building your own site is that you will learn a new skill, and one that is very valuable in this day and age. It's good to know that you can quickly and easily put together a new site, blog or landing page whenever you need to.

In addition, your foray into learning how to build websites will probably set you on course to learn new web marketing skills also, such as SEO, keyword research, copy writing and social media networking. Again, these are valuable skills and ones that you will learn as part of the website build process.

Full Control

By designing your own website, you will ensure that you have full control of it going forward. This is important as you don't want to go to (and have to pay) your outsourced designer every time you want an update made to your site, such as a new page for example.  If you design the site yourself you'll have full access to update your site whenever needed, which won't ever cost you a penny extra. In saying that, a lot of third party designers will offer a full CMS (content management system) to their clients, which allows you to make edits yourself. Not every agency will do it this way though, so it's worth checking with them as you review your options.

So, that's three good benefits associated with a successful website build. However, here are some things to consider that may happen if the build goes badly.

If It Goes Badly, Here Are Some Of The Drawbacks Associated With Designing Your Own Site

Wasted Time And Money

The most immediate drawback you will notice from an unsuccessful web build is that you will have wasted some money and a lot of time. While the costs are small, it's still money and you don't just want to be throwing it away. Time, on the other hand, is a different story - you will spend a lot of time learning the various skills needed and then in putting the site together. If it doesn't work, you will have lost valuable time, which - as we all now - is the most precious thing you have.

So, although you could learn new skills, don't stick at it if it's just not 'clicking' and you can't put together a decent site. Especially if web design/marketing is nothing like your main area of expertise, it's just not worth the hassle if you find you quite simply can't do it.

Negative Perception

Another drawback of bad site design is that your target audience could develop a negative impression of your business and the products/services that it supplies. Think about this yourself - how often have you anded on a website only to leave it instantly because it looked shoddy? We've all done it and it's not something that you want to risk happening to your site.

An important thing to remember here is that just because we like the look of something we have designed, it doesn't mean that it's any good. So, when you've finished your site, it's a good idea to ask a few people for some very honest feedback so that you don't publish a terrible website.

Zero Web Leads

If you don't ask for honest feedback and you do end up publishing a bad site, you'll simply notice that you won't get any web leads, it's that simple. If your web build goes wrong and you leave it unchecked, then people just won't enquire and they will quickly find their way to a competitor who looks more reputable due to a more professional site.

So, Should You Make Your Own Website Or Not?

I'd say yes, you should at least try. Here are the reasons why:

  • Most DIY site builders give you a decent looking template to start with, so most people should be able to put together something that looks professional enough
  • It really is as easy as editing a Word document
  • The cost advantage is too good to ignore, especially if you are just starting out
  • It's good to learn new skills, especially web based ones
  • Plus, it can be plain old fun!
  • Important: just remember to ask for honest feedback before going live

For these reasons, I think you should at least try to make your own website - if you find that you really can't, quickly move on and find a freelancer or agency to help. A site like Odesk or Freelancer can be a great help here. 

Where Can I Start Building My Own Website?

As I mentioned earlier, there are a lot of places you can go to for a web builder package. However, here are a few of my favourites (these are NOT affiliate links):


All of these companies will give you a great platform to start your build on, so good luck - I hope it goes well!

Thanks for reading,

By Alan MacDougall

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The Revenue Builder Blog is a small business marketing strategy and tips blog designed to help small business owners and startups maximise sales revenue.