So, with all of this choice available, the question is; 'Should you make your own website, or should you outsource it to a freelancer/agency?' Here are a few things to think about as you go about making your decision.
- A custom web domain
- Hosting for your site
- A DIY site builder package
This would give you all you need to start and finish your new site build. So, assuming that the build goes well, you will have saved yourself a lot of money in agency/freelancer fees.
If It Goes Badly, Here Are Some Of The Drawbacks Associated With Designing Your Own Site
Wasted Time And Money
The most immediate drawback you will notice from an unsuccessful web build is that you will have wasted some money and a lot of time. While the costs are small, it's still money and you don't just want to be throwing it away. Time, on the other hand, is a different story - you will spend a lot of time learning the various skills needed and then in putting the site together. If it doesn't work, you will have lost valuable time, which - as we all now - is the most precious thing you have.
So, although you could learn new skills, don't stick at it if it's just not 'clicking' and you can't put together a decent site. Especially if web design/marketing is nothing like your main area of expertise, it's just not worth the hassle if you find you quite simply can't do it.
Another drawback of bad site design is that your target audience could develop a negative impression of your business and the products/services that it supplies. Think about this yourself - how often have you anded on a website only to leave it instantly because it looked shoddy? We've all done it and it's not something that you want to risk happening to your site.
An important thing to remember here is that just because we like the look of something we have designed, it doesn't mean that it's any good. So, when you've finished your site, it's a good idea to ask a few people for some very honest feedback so that you don't publish a terrible website.
Zero Web Leads
If you don't ask for honest feedback and you do end up publishing a bad site, you'll simply notice that you won't get any web leads, it's that simple. If your web build goes wrong and you leave it unchecked, then people just won't enquire and they will quickly find their way to a competitor who looks more reputable due to a more professional site.
So, Should You Make Your Own Website Or Not?
I'd say yes, you should at least try. Here are the reasons why:
- Most DIY site builders give you a decent looking template to start with, so most people should be able to put together something that looks professional enough
- It really is as easy as editing a Word document
- The cost advantage is too good to ignore, especially if you are just starting out
- It's good to learn new skills, especially web based ones
- Plus, it can be plain old fun!
- Important: just remember to ask for honest feedback before going live
For these reasons, I think you should at least try to make your own website - if you find that you really can't, quickly move on and find a freelancer or agency to help. A site like Odesk or Freelancer can be a great help here.
All of these companies will give you a great platform to start your build on, so good luck - I hope it goes well!
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The Revenue Builder Blog is a small business marketing strategy and tips blog designed to help small business owners and startups maximise sales revenue.